7/4/2023 0 Comments Dan heath made to stick![]() ![]() UNEXPECTED 63 The successful flight safety announcement. Generative analogies: Disney's "cast members." CHAPTER 2 Burying the lead and the inverted pyramid. Sticky = understandable, memorable, and effective in changing thought or behavior. To Mom, for making us breakfast every day for eighteen years. Printed in the United States of America on acid-free paper 6897 Designed by Stephanie Huntwork To Dad, for driving an old tan Chevette while putting us through college. Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath p. ISBN 978-1-4000-6428-1 Library of Congress Cataloging-in-Publication Data Heath, Chip. Random House and colophon are registered trademarks of Random House, Inc. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York. ![]() Made to stick : why some ideas survive and others die Chip Heath & Dan Heath Copyright © 2007 by Chip Heath and Dan Heath All rights reserved. ![]()
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